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I really have never understood why 'marketeers' are so desperate to make marketing seem so complicated.

When I started marketing (many years ago) I found peoples reactions to what I did rather intriging. It seemed others in the marketing business wanted to bamboozle the general public as if marketing was some kind of magic made from smoke and mirrors.

I have often stood in a crowded room at a party and experienced people reacting to me in one of two ways when I mention what I do, they would either move away as soon as they could with a glazed expression on their faces; or, more disturbingly they would start to throw acronyms at me such as SWOT ANALYSIS and begin reciting how many marketing P's they could remember.

Let me tell you right here and now that if you are looking for a two hundred page marketing report stuffed with graphs and charts and bizarre marketing type words, then you have come to the wrong place.

I believe that my marketing techniques are special because they don't rely on the usual practises. They rely on practical methods, techniques that give results, that are interesting and relevant to your customers.

If you are ready for practical marketing methods that really work and let you be in control then please read on. If not, its been a pleasure to meet you in a virtual sense and I wish you all the best.

Sheila